SUBSCRIBED MAGAZINE
SPRING 2019
HIGHLIGHTS
Ownership is Dead. Long Live Usership.
Tien Tzuo, CEO, Zuora
The Future of Gaming: Unity Technologies
Brian Hoyt, CIO, Unity Technologies
The Future of Financial Planning: eMoney
Megan Murray, Head of Finance, eMoney
The Future of Manufacturing: NCR
Joe Koscik, Vice President of Information Services, NCR
The Future of Consumer Healthcare: Philips
Gil Adato, Vice President of Digital Health at Philips.
The Future of Tech for Social Good: Small World Social
Kathy Phelan, CEO, Small World Social
Spoiler Alert: The Real Battle on Television Is For Long-Term Subscribers
Amy Konary, Chair of the Subscribed Institute at Zuora
The Company That Owns Its Customers, Wins.
By JJ Xia, Director of Product Marketing at Zuora
What’s Revenue Recognition Got To Do With Subscription Growth?
By Angela Ngo, Director of Product Marketing, Zuora RevPro
FALL 2018
HIGHLIGHTS
New Accounting Standards Require Subscription Businesses to Act Now
Jagan Reddy, Senior Vice President of RevPro, Zuora
Banking: The Next Big Subscription Story
John Phillips, Managing Director EMEA, Zuora
The New Role of CIO: Business Transformation Leader
Alvina Altar, CIO, Zuora
The New CPQ: Configuring Deals Vs. Configuring Products
An Ly, Zuora
Overheard at Subscribed
Erika Malzberg, Zuora
FALL 2017
HIGHLIGHTS
Fender: Reinventing Guitar for the Digital Age
Husqvarna: The 328-year-old Startup
Goodbye Security Lines, Hello CLEAR
The Secret Behind Dollar Shave Club’s Success in One Graph
Nikhil Basu Trivedi, Principal at Shasta Ventures
Revenue Recognition DoomsDay Clock is Ticking
Tien Tzuo, CEO of Zuora
The SaaS Era of Digital Journalism
David Skok, Strategist, Technologist, and Editor
Pricing & Revenue Recognition: Two Sides of a Very Valuable Coin
Monika Saha, GM of the Finance Product Line at Zuora
The Business Logic Of LTV: Why Amazon Gives Things Away For “Free”
Kevin Suer, Senior Product Manager at Zuora
Hive – Helping People to “Get Living”
Bringg it on!
Interview with Isaac Buahnik, SVP Operations and Growth
Air – Putting Customers in the Driver’s Seat
Interview with CEO Igor Valandro
SPRING 2017
HIGHLIGHTS
Why Is PTC’s Stock Up 85 Percent This Year?
Tien Tzuo, CEO of Zuora
Deloitte’s 2017 Digital Democracy Survey
Kevin Westcott, Vice Chairman and U.S. Media and Entertainment leader at Deloitte
Caterpillar and the Age of Smart Iron
Building a Truly Global Subscription Business
Judy Loehr, Venture Partner at Cloud Apps Capital Partners
How to Get 500,000 Businesses Using Your Product While Burning Almost Nothing
GE Predix: Creating an Industrial IoT System
10 Rules for Customer Segmentation: How to Market to Customers of All Sizes
Lauren Vaccarello, VP of Marketing at Box
7 Ways to Wrap Your Business Model Around Your Customer
Amy Konary, Program Vice President at IDC
Why Tesla Isn’t Going to Lead the Next Car Revolution
Tien Tzuo, CEO of Zuora
FALL 2016
HIGHLIGHTS
Bristol is Open
Paul Wilson, Managing Director, Bristol is Open
Ford Embraces Silicon Valley
Dragos Maciuca, Technical Director, Ford Research and Innovation Center.
“Without knowing who our customers are … we cannot serve them.”
Subrata Mukherjee, VP of Product and Head of Business Systems at The Economist Group
The Ground Beneath Your Feet
Jean-Sebastien Moinier, Head of FloorInMotion BU at Tarkett
Design Your Product Around Price
Madhavan Ramanujam, Partner and Board member at Simon-Kucher & Partners
Time for a New GAAP
Matthew Darrow, VP & GM at Zuora
Small is Beautiful in Data Science
Carl Gold, Chief Data Scientist, Zuora
Sign of the Times
Sam Jennings, Visual Designer and Art Director
SPRING 2016
HIGHLIGHTS
It’s Not a Software Story – It’s a Business Story
Tien Tzuo, CEO of Zuora
5 Mistakes SaaS Startups Often Make With Pricing
Tomasz Tunguz, Partner at Redpoint Ventures
How do you Price a Connected Device?
Guillame Vives, Former Head of Product at Zuora
Do you Believe in your Own Product?
Alvina Antar, CIO at Zuora
Nailing your Go-to-Market Positioning
Judy Loehr, Venture Partner at Cloud Apps Capital Partners
Faraday Future: Mobility as a Service
Nick Sampson, SVP of Product Research and Development at Faraday Future
Lessons from New Media: Crunchyroll Conquers the World
Reid DeRamus, Marketing Lead at Crunchyroll
“You only learn by doing”
Payal Kadakia, CEO of ClassPass
CSOs in Conversation
Pritesh Parekh, VP & CSO at Zuora and Niall Browne, VP & Chief Trust Officer at Workday
FALL 2015
The inaugural issue of Subscribed Magazine won the Best New Print Publication award in the Design category at the 2016 Content Marketing Awards. It was also a Finalist in the Editorial category. Presented by the Content Marketing Institute, the awards are the largest content marketing awards program in the world. A panel of all-star judges chose the “best of the best” in content marketing excellence from more than 1,300 entries. Read more here.
HIGHLIGHTS
IoT: Turning Products into Services
Tien Tzuo, CEO of Zuora
Built Backwards: Why Companies Fail Their Customers
Marc Diouane, President of Zuora
Consumer Psychology 101
Baba Shiv, Professor, GSB, Stanford
Where is the Value Potential of IoT?
Rich Becker, Head of IoT Solutions & Strategy at Zuora
Arrow Electronics, the Biggest IoT Innovator You’ve Never Heard Of
Matt Anderson, Chief Digital Transformation Officer at Arrow Electronics
A Return to Oz: Streaming Media & the New, Creative Class
Gudjon Mar Gudjonsson, CEO of Oz
Surf Air: Subscription Based Aviation
Mac Kern, VP of Commercial Planning at Surf Air
Breaking & Entering: IoT and Security
Pritesh Parekh, VP & CSO at Zuora
Zero UI: Designing Invisible Interfaces
Andy Goodman, Group Director of Design Strategy at Fjord