Ownership is Dead. Long Live Usership.
Tien Tzuo, CEO, Zuora

The Future of Gaming: Unity Technologies
Brian Hoyt, CIO, Unity Technologies

The Future of Financial Planning: eMoney
Megan Murray, Head of Finance, eMoney

The Future of Manufacturing: NCR
Joe Koscik, Vice President of Information Services, NCR

The Future of Consumer Healthcare: Philips
Gil Adato, Vice President of Digital Health at Philips. 

The Future of Tech for Social Good: Small World Social 
Kathy Phelan, CEO, Small World Social

Spoiler Alert: The Real Battle on Television Is For Long-Term Subscribers
Amy Konary, Chair of the Subscribed Institute at Zuora

The Company That Owns Its Customers, Wins.
By JJ Xia, Director of Product Marketing at Zuora

What’s Revenue Recognition Got To Do With Subscription Growth?
By Angela Ngo, Director of Product Marketing, Zuora RevPro

FALL 2018


FALL 2017




FALL 2016


Bristol is Open
Paul Wilson, Managing Director, Bristol is Open

Ford Embraces Silicon Valley
Dragos Maciuca, Technical Director, Ford Research and Innovation Center.

“Without knowing who our customers are … we cannot serve them.”
Subrata Mukherjee, VP of Product and Head of Business Systems at The Economist Group

The Ground Beneath Your Feet
Jean-Sebastien Moinier, Head of FloorInMotion BU at Tarkett

Design Your Product Around Price
Madhavan Ramanujam, Partner and Board member at Simon-Kucher & Partners

Time for a New GAAP
Matthew Darrow, VP & GM at Zuora

Small is Beautiful in Data Science
Carl Gold, Chief Data Scientist, Zuora

Sign of the Times
Sam Jennings, Visual Designer and Art Director



It’s Not a Software Story – It’s a Business Story
Tien Tzuo, CEO of Zuora

5 Mistakes SaaS Startups Often Make With Pricing
Tomasz Tunguz, Partner at Redpoint Ventures

How do you Price a Connected Device?
Guillame Vives, Former Head of Product at Zuora

Do you Believe in your Own Product?
Alvina Antar, CIO at Zuora

Nailing your Go-to-Market Positioning
Judy Loehr, Venture Partner at Cloud Apps Capital Partners

Faraday Future: Mobility as a Service
Nick Sampson, SVP of Product Research and Development at Faraday Future 

Lessons from New Media: Crunchyroll Conquers the World
Reid DeRamus, Marketing Lead at Crunchyroll

“You only learn by doing”
Payal Kadakia, CEO of ClassPass

CSOs in Conversation
Pritesh Parekh, VP & CSO at Zuora and Niall Browne, VP & Chief Trust Officer at Workday

FALL 2015

The inaugural issue of Subscribed Magazine won the Best New Print Publication award in the Design category at the 2016 Content Marketing Awards. It was also a Finalist in the Editorial category. Presented by the Content Marketing Institute, the awards are the largest content marketing awards program in the world. A panel of all-star judges chose the “best of the best” in content marketing excellence from more than 1,300 entries. Read more here.


IoT: Turning Products into Services
Tien Tzuo, CEO of Zuora

Built Backwards: Why Companies Fail Their Customers
Marc Diouane, President of Zuora

Consumer Psychology 101
Baba Shiv, Professor, GSB, Stanford

Where is the Value Potential of IoT?
Rich Becker, Head of IoT Solutions & Strategy at Zuora

Arrow Electronics, the Biggest IoT Innovator You’ve Never Heard Of
Matt Anderson, Chief Digital Transformation Officer at Arrow Electronics

A Return to Oz: Streaming Media & the New, Creative Class
Gudjon Mar Gudjonsson, CEO of Oz

Surf Air: Subscription Based Aviation
Mac Kern, VP of Commercial Planning at Surf Air

Breaking & Entering: IoT and Security
Pritesh Parekh, VP & CSO at Zuora

Zero UI: Designing Invisible Interfaces
Andy Goodman, Group Director of Design Strategy at Fjord