Editions: Encourage your users to upgrade to advanced editions that provide more features and differentiated value.
Add-ons: Add a capability that is compatible with current offering and for the same buyer.
Usage: Monitor consumption of the product and charge for usage and/or overages. We’ve found that customers that get roughly 25% of their revenue from usage-based pricing grow the fastest.
Cross-sell: Add an offering that is separate from the initial purchase, meeting a different buyer need.
Unit Expansion: Expand the offering to another person, team, or business unit in the same account.