Journey to Usership Business Initiatives

Zuora customers don’t just get the best technology, they get a partner that knows how to deliver real impact to their business. Each Business Initiative contains a blueprint for driving outcomes that Zuora has honed from years of experience.

Expertise and guidance developed from more than a decade of quote-to-revenue leadership

Advancing on your Journey to Usership means continuously improving at each of the business initiatives below. The J2U Business initiatives essentially become your map to accessing the best practices, advice, and lessons learned that Zuora has honed from working with thousands of leading companies in the Subscription Economy.

How to Launch a New Subscription Offering

How should you launch a new subscription offering? Start small, then act fast. Research and deliberation is important early in the process, but once you launch, it’s imperative to stay nimble and move quickly.

How to Refresh Your Pricing Strategy

Successfully refreshing the pricing strategy for your subscription business requires two things: a clear picture of what success looks like, and a customer-first approach.

How to Adopt Usage-Based Pricing

You’re considering implementing some usage-based pricing. Usage-based pricing models are popular, but are they worth the pivot? We think the answer is yes, for two primary reasons: easier product adoption and improved business execution.

How to Tailor Offerings for International Markets

When you’re ready to sell internationally, you’ve got to focus on the what (offerings tailored to new markets) and the how (making sure your systems can handle country-specific payments and processes).

Offering Expand Up-market or Down-market

Whatever business you’re in, the goal is to grow. And often that means entering new markets. There are two ways to go with expansion: punch up and sell big deals or reach down with lower-priced products for a bigger pond of customers.

How To Reduce Time To Close

How do you ensure a smooth accounting close? Automate your transactions and standardize your processes to ensure accurate data. And avoid manual entry like the plague!

Execute Cross-sell and Up-sell Strategy

Fast growth companies use a healthy mix of pricing and packaging levers to drive expansion strategy. A well executed customer expansion path increases Net Retention, and positively impacts company valuation.

Minimize Involuntary Churn

Involuntary churn is when subscriptions are unintentionally canceled due to operational glitches; payment failure issues are the chief culprit. Up to 20% of total churn can be involuntary. You may be missing out on a big opportunity by not reducing it.

The Journey to Usership

The blueprint for modernizing monetizing, and scaling your business

Business Initiatives are the tactical side of the Journey to Usership framework but there’s also a maturity model that can be used to drive strategy. Download the whitepaper now to learn more.

Learn From the Best

Unlock resources from the leading experts

We coined the term “Subscription Economy®” and continue to be a leader in the industry. But don’t take it from us. Learn from our experts, customers, and partners.

New Business Models

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Zuora Community

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Developer Resources

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Knowledge Center

Learn how to grow your business in the era of subscriptions.

Your journey starts here

As your customers change how they want to access your products and services, you have to evolve how you do business. Learn more about how our leading Subscription Economy® solutions have helped many of the world’s most innovative subscription businesses succeed.

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